Contact us to reserve a cover!

TTRM #39 – Available July 2019

Don’t miss one Issue

Don’t miss one Issue Magazines mailed from the printer have a special mailing rate that is far below regular postage rates. This special discounted mailing rate is only available at the time the magazine is printed.
Start to Subscribe

Let’s talk to the world

Ads are a perfect way to let Rottweiler lovers know about your special dog or business. Share your pictures or service with Rottweiler enthusiasts all over the world. Contact us for more options!
Start Advertising

Articles written by experts

Our articles are written by experienced individuals in the area they are writing about. We also publish articles on Service Rottweilers, K9′s, carting, agility, herding, CKC/AKC advanced titles – all working dog titles.
Start Reading

Read it every where!

Magazines are available as a download! As soon as your payment is complete, you will receive your automatic download link that is valid for 13 days after purchase to your ip address you order from.

Who are we?

We are an international Rottweiler Magazine with world wide circulation. The focus of the Magazine is to be a resource tool readers can utilize for work, show and information on the breed.

Follow The Total Rottweiler Magazine on Instagram
picking-a-name
first-aid-app(1)
be-seen
34864814_1554763887965874_4521905293382123520_n
34782442_1554763881299208_835531173848416256_n
34686490_1554763891299207_5863788703129796608_n
34644287_1554763874632542_8453006988744327168_o

Total Rottweiler Magazine

The world`s BEST Rottweiler magazine!
Total Rottweiler Magazine
Total Rottweiler MagazineSaturday, August 17th, 2019 at 7:25am
Total Rottweiler Magazine
Total Rottweiler MagazineThursday, August 15th, 2019 at 8:19am
Peanut butter & yogart freezies - a fun, healthy, cool treat for your dog!
www.totalrottweilermagazine.com

Photo: Lisa Wallace
Design: Emelie Lindohf (Sweden)
Total Rottweiler Magazine
Total Rottweiler Magazine shared a post.Thursday, August 15th, 2019 at 8:09am
This video is a "must" listen to for all Rottweiler owners.
Total Rottweiler Magazine
Total Rottweiler Magazine shared a post.Thursday, August 15th, 2019 at 8:05am
We published this article in Volume 36 written by FCI Judge Gerard O'Shea (Sweden). Gerard is considered by many to be one of the world's experts on the Rottweiler and he breeds under the kennel name "Just Ask". ----------------------I am here to talk with you about the FCI Breed Standard—or, as it is being called everywhere—the New Breed Standard. For those of you with more experience, and who maybe are less influenced by the trolls on Facebook, and the antics and panics that people do on Facebook, they will realize that the previous breed standard and the new breed standard have very little difference when it comes to the message it is trying to portray.

In reality, what the ADRK has tried to do is to clarify details of the breed standard that they have noticed is being lost. I believe it is being lost due to social media.

So how is it that social media has such an effect? In the last 15-20 years, the direction on how people think has been governed very much by social media. Politicians have recognized this and companies have recognized this. It has become a perfect marketing tool available to everyone. Of course, this is no different for dog people. Breeders learned early on that with the right type of marketing, the right photographs and the right wording that they could create a lot of international attention on their breeding stock. The competition became quite vast—actually, it became enormous. No longer were breeders competing with local breeders but they were competing with breeders internationally and they were also competing to get attention internationally.

Breeding a quality dog with no exaggerated features was not going to get the attention needed. The marketing world, and the advertising world, needs excitement. It needs a shock factor. It needed to portray an exaggerated message over a short period of time—or, even with a simply a single photograph. Then, we suddenly discovered the dogs with exaggerated features were short muzzled, exaggerated stops, exaggerated styles of head and wrinkles. These dogs started to get more attention. Now why would they get more attention? In reality, Facebook is not discriminating against how much experience one has. If one does not have a lot of experience in the breed, they will be influenced by the exaggeration.

Now, I do not want you to believe that I am against type or the progression of type. It is not the case. I love a beautiful, typical dog. For me, it is not about exaggeration of the skeleton form of the head. It is not about the style or exaggerations of bone. It is the beauty of form and function and very much to do with the correct or breed typical expression. This is made of ideal ears— which by the way correctly placed and when alert give the head a broader look rather than having to exaggerate the skull. A clean lip line, well-formed nose and correct colour, good pigmentation, excellent eye colour and form and well placed—all these things give the expression the alertness. The keenness that we are looking for in the breed. Exaggerating the head does not give us this. It just plays into the people who have less experience. Now there are a whole generation of people who have only known this breed for 10-15 years and all their information comes from social media. Therefore, the information and the understanding they have of the breed is not governed by the breed standard, or by the motherland—the ADRK—it is governed by social media.

So they don't know any different. As it is with everything with the this world, when you come forward it is not long before we take exaggeration as normal and then we go to the next level. Then we go to the next level. Soon it is out of control.

Before jumping on the band wagon and blaming others, we are all responsible for this—including judges. Judges are influenced by popular media. This is why judges are tagged on posts. This is why people go out of their way to go out of their way to tell judges all the nice things about their dogs and how great their dogs are, how great their family is, and why people behave like they are close friends. It is an ongoing marketing tool.

Now, we will never stop the marketing and I do not want you to even try to stop it. I am glad with the attention on social media and with the recent discussions on social media lately that at least the attention on what the breed standard is trying to say is coming back to peoples mind. Hopefully, people will take the time to read the breed standard rather than being influenced by the amount of likes or comments that a dog receives on social media.

It should be a lesson to all of us, the ADRK, the dedicated purest breeders, the judges and the IFR that we need to work harder on education. We need to work harder to help people who are not so long in the breed to understand what the true Rottweiler is and not just true—but why exaggerations are not good in the breed. In the long run, it will become a negative.

I would like to discuss type. I am not against progression of type. People ask me what is my argument? Some people say breeds change, breeds develop, these are new times, people change. This has always been the case and the progression has always been around long before Facebook. What I am trying to say is that the marketing tool that social media is should not be the cornerstone of the direction of our breed. The breed standard describes the ideal of type.

The problem of the word type is the word is misused. We use it like—my type, his type, working type, show type etc. What we have a tendency to do is to use the word “type” and then separating and personalizing what we see as valuable or less valuable in each dog. This is not just happening in this breed—it is in all breeds.

In reality, type is an abbreviation. It is a sentence that we shortened. It really means breed characteristics that are typical to the breed. These breed characteristics are described in the breed standard.

My point is if we do not pay attention to the breed standard and if we do not follow the breed standard, type will soon be defined as to what we personally like rather than what the breed standard states. Type will soon be defined as what is popular at the current time. Type will be defined by what dog gets the most hits or traffic on social media. Unfortunately, with most breeds—whether too elegant, too robust, too large or too strong—type will defined on exaggeration.

If the breed standard describes an ideal, anything above or below this whether too small or too large is atypical. Anything too weak, or too strong according to the type or the breed characteristics that the breed standard describes that is either too weak or too strong according to ideal team. It is actual type according to the standard.

I understand that every standard leaves room for flexibility in relation to the model of the dog in each standard and that it leaves a little room for interpretation. In most standards there are facts that we must uphold as we must respect the origin and the values that are connected to each breed. This goes not only in measurement but this goes down into working ability, history etc.

To watch the original videos posted that this article is comprised of, visit:
https://www.facebook.com/justask.gerard/videos/2151314208243510/
https://www.facebook.com/justask.gerard/videos/2172057092835888/